CIO.com describes Business Continuity as maintaining a competitive advantage, no matter if you're running a small business or a large enterprise. It's no understatement that customer retention and growth are vital to remaining competitive. A crisis event tests your organization's capabilities and ability to stay afloat and an exceptionally stellar reaction can boost your company's market value and reputation and can make you appear exponentially more trustworthy in the eyes of your customers.
Business Continuity (BC) refers to maintaining business functions or quickly resuming them in the event of a major disruption, whether caused by a fire, flood or malicious attack by cybercriminals. A business continuity plan outlines procedures and instructions an organization must follow in the face of such disasters; it covers business processes, assets, human resources, business partners and more.
Many people think a disaster recovery (DR) plan is the same as a business continuity plan, but a DR plan focuses mainly on restoring an IT infrastructure and operations after a crisis. It's actually just one part of a complete business continuity plan, as a BC plan looks at the continuity of the entire organization.